What we do

Follow one job from search to review.

We build your website, build and manage your Facebook and Google ads, and set up the office system your business runs on: calls, texts, estimates, scheduling, invoices and reviews. From Month 2, an admin on our team works inside it with you. You do the work, set your schedule and approve every estimate and invoice before a customer sees it.

We do

  • Build your website and Google listings
  • Build and manage your Facebook and Google ads
  • Set up every system on this page
  • Your admin's office work, from Month 2
  • A weekly look at your numbers, with you

The software does

  • Answers calls you can't get to, 24/7
  • Replies to every new lead right away
  • Sends confirmations and reminders
  • Follows up on unanswered estimates
  • Asks for a review after the job

You do

  • The work, with your crew
  • Your schedule
  • The final OK on every estimate and invoice
  • Your estimates and invoices on Launch (we prep them on Growth & Scale)

Operations, marketing, and hiring for handyman businesses — not just software. We become part of your team: we do the prep, you give the go-ahead.

Every step a job goes through

  1. 1Get found in search
  2. 2Get found with ads
  3. 3Every lead gets a reply
  4. 4Build the estimate
  5. 5Get the yes
  6. 6Schedule
  7. 7Do the job
  8. 8Get paid
  9. 9Reviews & repeat work

Alongside the stages: the system your numbers your admin hiring the first 90 days

We do our team does it Software automatic, set up by us You you or your crew Growth & Scale only on those plans

02Get found with adsJob board: New, marked by ad

Two paid lead channels, tuned to your market

Facebook and Instagram lead-form campaigns aimed at your towns: we write the copy, make the ads, set them up and keep tuning them. Google Local Services Ads, the pay-per-lead listings at the top of Google: we set up the account, walk you through Google's background and insurance checks, and connect call tracking. We review the results with you every week.

We do it
  • Facebook & Instagram lead adsAimed at the towns you want work in.
  • Ad creative made for youCopy, images and the lead form, written and built.
  • Google Local Services AdsPay per lead, at the top of Google.
  • Weekly results reviewLeads and jobs by ad, and what we're changing.

Runs on: lead forms · call tracking

Ads go live in Month 2. Ad spend is paid straight to Meta and Google, separate from Fulcrum fees. Google decides who qualifies for Local Services Ads.

03Every lead gets a replyJob board: New

Every lead hears back, wherever it came from

A web estimate request, a chat message, a Facebook lead form or a Google ad lead lands on your job board, marked with where it came from, and the customer gets an automatic text or email right away. Calls you can't get to are answered 24/7 by your AI receptionist, which captures the caller and the job details; it never books jobs, you do. Anyone who hangs up gets a text back. That first reply is automatic. From Month 2, your admin keeps track of every new lead and lists anyone still waiting on you in the report they send each weekday morning; you do the calling back. Calls, texts, email, Facebook messages and chat sit in one thread per customer, in an app on your phone.

Automatic, 24/7Your admin flags who's waiting · from Month 2
  • Instant reply, every sourceWeb form, chat, Facebook or Google.
  • AI receptionist + text-backCalls you can't get to are answered 24/7; hang-ups get a text back.
  • Where it came fromEvery lead is marked: Google, Facebook, your website or a missed call.
  • One inbox, on your phoneCalls, texts, email and messages in one thread per customer.

Runs on: inbox · phone number · AI receptionist · automatic texts

Texting switches on once your business-texting registration clears with the carriers, usually about two weeks after the paperwork is in.

04Build the estimateJob board: New

Build it by hand, or describe the job

On Launch, you build estimates yourself: by hand in your account, or by describing the job to the AI estimator by voice, photo or text. It asks the right follow-up questions, then lays out the scope, materials, hours and a price built on your own rates, and one tap turns it into a draft estimate. On Growth and Scale, your admin drafts each estimate for you to check and send.

You build it · LaunchWe draft it · Growth & Scale
  • Build it by handYour estimate template and your terms, in your account.
  • AI estimatorDescribe the job; get the scope, hours and a price built on your rates.
  • Drafted for youYour admin preps it from the job details.Growth & Scale
  • Your rates, set with youHourly, packages, minimums and markup.

Runs on: AI estimator · estimates · your rate card

Nothing goes out without your OK.

05Send it, get the yesJob board: Estimate Sent

They say yes from their phone

Your estimate goes out by text and email with your logo and terms. The customer opens it on their phone and approves it with a tap, and the job is marked signed and lines up to schedule. Estimates nobody answers get a few spaced reminders, then they stop.

AutomaticYou hit send
  • Sent by text and emailWith your logo and your terms.
  • Approved with a tapNo printing, no signature, no phone tag.
  • Approved jobs line up to scheduleNo chasing to find out who said yes.
  • Automatic follow-upsA few spaced reminders, then they stop.

Runs on: estimates · automatic texts · job board

06ScheduleJob board: Scheduled

Your calendar, your rules, every customer confirmed

Calendars set to your rules (days you work, travel radius, jobs per day, drive buffers), with each tech side by side. Customers can request a visit online. Once a job is booked, the customer gets an automatic text and email confirming the visit, then reminders the day before and the morning of. You or your office set the schedule; we build the system it runs on.

Set up by usYou set the schedule
  • Calendar built to your rulesWork days, travel radius, buffers, techs side by side.
  • Online booking requestsCustomers ask for a visit; you confirm it.
  • Text + email confirmationSent the moment a job is booked.
  • Reminders before every visitThe day before and the morning of.

Runs on: calendars · automatic texts and emails

07Do the jobJob board: Completed

Your techs know what was sold. You know what got done.

Our tech app comes with every Core plan. Each tech sees today's jobs and the scope that was sold. They tap Drive to, Start work and Done, and time at the supply house is logged against the job too. Leaving, they talk through what they did and add before, after and receipt photos; AI turns it into a clean report: what was done, what changed against the quote, materials used and what's left. Taps work with no signal and sync when it's back; the report is saved on the phone and filed once there's signal.

Set up by usYour techs use it
  • Today's jobs + the quoted scopeThe tech sees exactly what was sold.
  • Tap in, tap outDriving, working and supply-house runs, logged per job.
  • Voice job reportTalk it through, add photos; AI sorts it out.
  • Works with no signalTaps save on the phone and sync later.

Runs on: our tech app · your job board

Location is read only while the app is open, and the only readings saved are the ones attached to a tap. Nothing tracks your techs in the background.

09Reviews & repeat workJob board: after Paid

Every finished job asks for a review

After every paid job, each customer automatically gets a text or email asking for a Google review. From Month 2 we also set up repeat-customer flows: a check-in after the job and seasonal reminders to past customers.

Automatic
  • A review request after every jobBy text or email, with a direct link.
  • Review campaigns to past customersPast customers asked for a Google review.Growth & Scale
  • Check-ins and seasonal remindersPast customers hear from you after the job.

Runs on: automatic texts and emails · reviews

Alongside every stage

The system we work in with you

Your own account on our platform, set up by us for handyman work: your job board with every customer and their history, a business phone number with an AI receptionist, one inbox, calendars, estimates, invoices and payments, automatic texts and emails, and reporting. It's the same system your Fulcrum team works in alongside you, and you can reach it from your phone. Your techs use our tech app for their jobs.

Set up by usYour Fulcrum team works in it too

Your numbers

See what's working before the month closes

Every lead is marked with where it came from (a Google ad, Facebook, your website, a referral), so a report in your account shows which marketing turns into paid jobs, and lost jobs get a reason. Your owner dashboard puts the one thing slowing you down this week, your next step, this morning's report, your 90-day progress and the last 30 days of numbers on one screen, on your phone. You also see whether your crew's hours turn into billed hours.

Set up by usRead with you weekly
  • Lead-source reportWhich marketing turns into paid jobs.
  • Owner dashboardOne screen, in your account, on your phone.
  • Lost-job reasonsFix your pricing or which towns you advertise in, from real numbers.
  • Hours worked vs hours billedWhether your crew's time turns into money.

The owner dashboard is rolling out to clients now.

Your team, inside your account

A real person on our team handles your office work

From Month 2, a designated admin on our team works inside your account: checks your inbox, flags leads still waiting on you and keeps every customer's status up to date. On Growth and Scale they also draft your estimates and prep your invoices; you approve and send. They don't answer your phone or book your jobs; that stays with you. Each weekday morning they send a short list of what's waiting on you, and each week we go over your numbers with you and name the one thing slowing the business down.

We do it
  • Your adminA designated person on our team, inside your account.
  • Daily Morning ReportWhat's waiting on you, every weekday morning.
  • Weekly check-inThe one thing slowing you down, and who fixes it.
  • Drafted estimates and invoicesYour admin preps them for your OK.Growth & Scale

Grow

When you're ready to hire, the system is built

On Growth and Scale, we build your hiring system with you in Month 3: role descriptions, job posts and where to run them, a careers page and application form that land in your account, a phone-screen script, a paid working interview and a training plan for the new tech's first 90 days. It's built and ready; you hire when your work supports it. When you want more work, or less while you're booked or mid-hire, you decide and we adjust your ads.

We build it with you · Growth & Scale
  • Hiring systemBuilt and ready in Month 3.Growth & Scale
  • Careers page + applicationsApplicants land in your account.Growth & Scale
  • Lead flow, up or downMore work when you want it, less when you're full. The revenue guarantee needs at least $2,000 a month in ads.

How it starts

A 90-day build, while you keep working

Expect about 30 minutes a week of your time in Month 1. What we need from you in week one: access to your Google profile, domain, ad accounts and phone number, and your customer list.

Days 1–30Month 1

Your business runs on real infrastructure.

Office system, phone number, business email and booking calendars set up; payments connected; Google profile and listings live; your pricing set with you; texting registration filed.

Days 31–60Month 2

Your lead channels are live — and the admin behind them is handled.

Ads live; estimator, invoicing and lead-source reporting running; your admin starts; the Daily Morning Report and weekly check-ins begin.

Days 61–90Month 3

You're building a business — and it feels like it.

Hiring system built and ready on Growth & Scale; marketing shifts to repeat customers and tuning your ads.

Day 91+Fully running

With Fulcrum.

Lead flow tuned to what you can take on, ads optimized, hiring supported on Growth & Scale, check-ins continue.

The Fulcrum Guarantee

Double your revenue by month four, or 100% of your Fulcrum fees back

For businesses doing $5k–$20k a month with three months of revenue history and the crew time to take on about double the work, that keep at least $2,000 a month in ads from Month 2 and run the business fully on Fulcrum's system. Measured on money collected, against your average for the three months before you start. See who qualifies

Also handled

What does it cost?
A flat monthly fee set by your revenue band, with no per-user fees and no percentage cuts. Ad spend is separate and paid straight to Meta and Google. See pricing
How much of my time does setup take?
About 30 minutes a week in Month 1: a kickoff call, a session to set your rates, and access to your Google profile, domain, ad accounts, phone number and customer list. From Month 2, your time goes to the morning report and a weekly check-in.
Do I keep my phone number?
Yes. Your current number can be moved over, or we set up a new local business number.
Do I have to stop using Jobber or Housecall Pro?
Yes. Fulcrum replaces your current CRM rather than running beside it, and we move your customers over as part of onboarding.

See if Fulcrum fits where you are

We'll walk through your business together and tell you straight whether this makes sense right now.

Book a call → See pricing